Ferrari's whopping $110k profit per car sold tops world
Ferrari is one of the most beloved motor brands in the world, with a back catalogue full of low-slung models that have made generations of enthusiasts weak at the knees.
But along with turning out a range of drop-dead gorgeous supercars, Ferrari is also turning a serious profit.
New figures place Ferrari’s average profit at a whopping $110,000 per vehicle, comfortably making it the most profitable car manufacturer in the world.
Porsche, by comparison, makes $27,000 on every car, according to the report from German economist Ferdinand Dudenhoffer, professor at the University of Duisburg-Essen.
High sticker prices aren’t necessarily a guarantee of big profit margins, either, with this research suggesting Bentley loses around $27,000 on every car it sells. Tesla was also among the biggest losers, taking an average $17,000 hit on each sale.
In Australia, the cheapest Ferrari you can buy is the Portofino, priced at a cool $398,888. It's the cheapest Ferrari, but the Portofino is still no slouch, with 441kW of power from its 3.9-litre twin-turbo V8 engine.
Jumping up to the entry-level 488 GTB bumps the sticker price rises to $469,988 while the 488 GTB Spider, its convertible twin, costs $526,888.
Those prices don’t include options, either: Apple CarPlay, parking sensors, and a reversing camera might be standard on the average hatch, but they’re worth $6790, $2500 and $5000 respectively on the 488 GTB.
That’s not the most expensive Prancing Horse in the stable, though – not by a long shot. If you need to carry more than two people, the GTC4 Lusso starts at $503,888 with a twin-turbo V8 engine, stretching to $578,888 for the full-fat V12 flagship.
The options madness extends to the GTC4, too. You’ll pay $22,000 for metallic grey paint, and $32,500 for a panoramic sunroof. Even the Ferrari logo on the front flanks is a $3100 add-on.
With a proper boot and seating for four, the GTC4 Lusso is pretty close to a proper family car by Ferrari standards. It’s also a bit of a bargain compared to the two range-toppers, the 812 Superfast and 488 Pista.
The 812 Superfast is priced from $610,000. All that cash buys you a front-engine, rear-wheel drive grand tourer capable of hitting 100km/h in just 2.9 seconds thanks to its 585kW V12 engine.
For the sake of comparison, you could buy 26 of the base-model Toyota Corolla for that.
Locally, the most expensive Prancing Horse in the stable is the new 488 Pista, priced from a cool $645,000 drive-away. You’ll pay an extra $28,000 for lightweight wheels produced by Carbon Revolution in Geelong, enough to buy a mid-grade Corolla.
None of which has held back sales. Ferrari is up to 135 sales for 2018, an improvement on the 113 it managed by the same time last year.
Brought to you by CarAdvice.com.au.