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About For Books Crisis Communications: The Definitive Guide to Managing the Message Review

About For Books  Crisis Communications: The Definitive Guide to Managing the Message  Review
Pub Date :2013-02-22 Pages: 272 Language: English Publisher: McGraw-Hill Education There are few guarantees in business today. Unfortunately. one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis. the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.Skillfully managing the perception of the crisis determines the difference between a company s life or death. Because in the pitched battle between perception and reality. perception always wins.Fortunately. there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable-whether it s in the form of human error. industrial accidents. criminal behavi...

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