Membership options coming for Freo fans, CEO Simon Garlick says
Fremantle members will tomorrow find out if they can opt out of their 2020 membership, given the current coronavirus pandemic.
Just days after West Coast announced it was offering refunds on 2020 memberships due to the AFL shutout, Dockers CEO Simon Garlick said his members would find out by email what options would be available to them.
“Tomorrow we will launch the Club’s Forever Project - a call to arms and a way for passionate Fremantle people to help secure the Club’s future,” Garlick said.
“We believe the options that will be presented to members tomorrow as part of our Forever Project will provide a compelling case for people to support the club if they can, while we also empathise with the many wonderful members whose financial situation doesn’t allow for that.
“The level of support the Forever Project receives from our members and supporters, or put simply every dollar of 2020 membership revenue we can retain, could mean the difference between the Club being saddled with millions of dollars of debt for years, or a much lesser figure that, with prudent and responsible management, would not impede our pathway to sustained success.”
Garlick proved an update on the Dockers’ current financial state, warning the club would need an AFL handout as it relied heavily on revenue from pack Optus Stadium crowds.
“Prior to the Covid-19 crisis, Fremantle was one of a handful of clubs that was debt-free and held cash reserves,” he said.
“Whilst the reality is we will need some sort of debt funding to get through this crisis, the aim is to emerge with as little debt as possible.
“In 2020, the club had planned to generate approximately $60 million in revenue, with 75 per cent of it coming from memberships, match day ticket sales, match day hospitality and sponsorship.
“The situation the game finds itself in is no one’s fault.
“The harsh reality however is that without those revenue streams the financial sustainability of our Club and our great game is in peril.”
Despite the financial difficulties the club is facing, Garlick said he is confident the Dockers would emerge from the COVID-19 crisis “stronger”.