Aussie sporting legends push to ban alcohol advertising in all games
Australian sporting heroes have led calls to put a stop to alcohol advertising in all codes.
Following the AFL and NRL Grand Finals, the Foundation for Alcohol Research and Education (FARE) crunched the numbers and discovered during the NRL’s big dance there were more than three instances of alcohol advertising exposure every minute, including on-field advertising.
“They are big numbers,” former NRL Player Steve Ella, who is also a father, told 9NEWS today.
“Kids are impressionable… they’ve even mentioned it to me when they’ve watched sport on television as well.”
During the AFL Grand Final, there was almost one instance of alcohol ads per minute.
Former St Kilda President Rod Butterss, who is in recovery from alcoholism, said, “I’m very much an advocate for having discussion that lead to better decisions, particularly in a family environment”.
Cricket is also under the microscope, with ex-test cricketer John Inverarity stating, “I don’t think alcohol should be advertised and promoted”.
There are now calls for regulators to end alcohol advertising during sport, especially given how many impressionable children watch the blockbuster games.
“(The ban) includes conventional TV commercials, but also dynamic advertising… these are moving banners projected onto the ground, the logos on the Guernseys, the goal posts,” Michael Thorn from FARE said.
Mr Thorn added the nation appears to back the idea, claiming nine out of ten Australians agrees kids should not be exposed to alcohol advertising during children's hours ().
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