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Cottesloe salon Blanc owner Clara Hurst blasts social media content thief

Cottesloe salon Blanc owner Clara Hurst blasts social media content thief

The battle of the botox reared its shiny head in the western suburbs yesterday, after a Perth injector accused a UK-based account of thieving her content.

Dr Clara Hurst, owner of luxury Cottesloe salon Blanc, caused a few new frown lines after taking aim on social media at an account that appeared to be operated by a UK nurse, by accusing her of passing off her handiwork as her own.

The photo in question appeared to flaunt a patient’s impressive before and after from anti-wrinkle injections, which Dr Hurst claimed was her own and were originally posted with a watermark.

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“This is my work! Delete immediately. It’s shameful and deceiving to patients who knowingly place their trust in you,” Dr Hurst wrote.

“As it happens this particular patient is actually my sister.”

Hurst is also listed as co-founder of skincare brand The Secret — popular among local socialites, including Rebecca Marsh, Emmi Masten and Melissa Karlson.

While some may try attribute their unwrinkled foreheads down to the miracle of youth, Hurst is adamant that injectors know their own work.

“It upsets me when people try to pass it off as their own,” Hurst wrote to her 11,000 followers. “It’s WRONG and unethical.”

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The North Yorkshire account has just 1585 followers and and has since deleted the posts.

However Hurst said she hadn’t received an apology and accused her of being “gutless” telling AAA: “There is a clear line between imitation and copying someone else’s work and claiming it as their own; it is deceptive to patients who trust their chosen cosmetic professional — I would never claim work that isn’t mine and with social media some think they get away with it so when I came across the post I had to speak up to protect the integrity of the industry and my work.”

“So many times clients learn about their chosen cosmetic practitioner from social media, it’s important to be transparent and honest about your work.”