Bunnings drops iconic 'lowest prices' slogan
Bunnings Warehouse insists customers will not lose out as the DIY retail giant phases out its iconic slogan – "Lowest prices are just the beginning".
The 25-year-old slogan has been quietly stripped from the side of its signature big green warehouse stores, the company website, TV and radio ads as well as the green aprons worn by staff.
But Bunnings stressed to Nine.com.au its price-match pledge remained and its lowest prices policy was "absolutely integral" to the company.
New stores built since 2018 have not carried the slogan.
Bunnings managing director Mike Schneider said it was about "refreshing" the branding and simplifying the message for customers.
"Like other retailers, we consistently review aspects of our branding and marketing to make our messaging as simple as possible for customers," he told Nine.com.au.
"This includes refreshing our building signage and upgrading our existing store network as well as our TV commercials."
Bunnings says the logo may reappear at some future point.
Mr Schneider also said the hardware giant was "genuinely committed" to low prices.
He said Bunnings spends $5 million a year checking prices against online and bricks-and-mortar competitors.
The company has been a late entrant to online shopping.
Late last year the DIY giant has launched a digital marketplace that allows customers for the first time to buy goods without entering one of its stores.
Online shoppers at MarketLink can buy indoor furniture, appliances, whitegoods, bedding, kitchenware, and more.