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Bunnings drops iconic 'lowest prices' slogan

Bunnings drops iconic 'lowest prices' slogan
Bunnings Warehouse insists customers will not lose out as the DIY retail giant phases out its iconic slogan – "Lowest prices are just the beginning".
The 25-year-old slogan has been quietly stripped from the side of its signature big green warehouse stores, the company website, TV and radio ads as well as the green aprons worn by staff.
But Bunnings stressed to Nine.com.au its price-match pledge remained and its lowest prices policy was "absolutely integral" to the company.
New stores built since 2018 have not carried the slogan.
The iconic Bunnings slogan has been stripped from the side of its signature green warehouse stores. But the DIY giant maintains it is committed to 'lowest pricing'.
Bunnings managing director Mike Schneider said it was about "refreshing" the branding and simplifying the message for customers.
"Like other retailers, we consistently review aspects of our branding and marketing to make our messaging as simple as possible for customers," he told Nine.com.au.
"This includes refreshing our building signage and upgrading our existing store network as well as our TV commercials."
Bunnings says the logo may reappear at some future point.
Mr Schneider also said the hardware giant was "genuinely committed" to low prices.
Bunnings says it is spending millions monitoring market prices to ensure its prices are the lowest despite it dropping its iconic slogan. (Ian Tuttle/ Eye R8 Productions L)
He said Bunnings spends $5 million a year checking prices against online and bricks-and-mortar competitors.
The company has been a late entrant to online shopping.
Late last year the DIY giant has launched a digital marketplace that allows customers for the first time to buy goods without entering one of its stores.
Online shoppers at MarketLink can buy indoor furniture, appliances, whitegoods, bedding, kitchenware, and more.