Entertainment

Kim Kardashian's SKIMS face masks sell out within a day amid coronavirus pandemic

Kim Kardashian's SKIMS face masks sell out within a day amid coronavirus pandemic

Kim Kardashian is making a pretty penny from a world health crisis, launching a line of face masks under her SKIMS shapewear line - helping out local charities along the way.

The Keeping up with the Kardashians star announced the launch of the non-medical masks on Saturday amid the coronavirus pandemic.

The masks - which come in four ‘nude’ shades and cost US$8 (AUD$12.44) each - sold out within hours, with the reality star promising more would be available soon.

“Unfortunately SKIMS Face Masks have sold out today, but we are working with our local partner in Los Angeles to produce more as quickly as possible,” a representative for the brand said.

“The next batch will be available next week — please join the waitlist to receive more details coming soon, and we thank you for your support.”

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Following the product’s launch, fans questioned whether the company would be contributing to COVID-19 relief efforts.

In response, SKIMS said 10,000 masks would be donated to charitable organisations including Baby2Baby, Good+ Foundation, LA Food Bank, and National Domestic Workers Alliance.

Described as “non-medical, reusable and washable” the product is the latest venture under Kardashian’s SKIMS line, which also sells shapewear, underwear, loungewear and accessories.

The company also noted the masks will not eliminate the risk of contracting disease or infection, which includes COVID-19.

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“While a mask can reduce exposure to dust, allergens, germs and bodily fluids, it is not a respirator and will not eliminate the risk of contracting disease or infection,” the description reads.