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Fashion on the Field entrant Bethany Brajkovich to hold virtual fashion show

Fashion on the Field entrant Bethany Brajkovich to hold virtual fashion show

Veteran WA Fashions On The Field entrant Bethany Brajkovich has come up with the virtual answer to the sudden cancellation of racing’s most glamorous attraction.

Racecourses around the State were forced to close their gates to spectators after the Federal Government announced various bans on public gatherings in response to the spread of COVID-19.

And while race meets are still going ahead, FOTF competition was given the hoof.

“The closure of Ascot racecourse nearly brought me to tears last week,” Brajkovich admitted to AAA.

“I had girlfriends flying in from around the State to attend a weekend of racing and fashions on the field, together we were (going to) attend Ascot racecourse on Saturday and drive down to Pinjarra Race Club on the Sunday.”

For many Fashions on the Field participants it was devastating news, having already invested time and money on tailored dresses and millinery, and along with their beauty bookings for hair and make-up.

“I felt so disappointed at the cancellation of these events and know hundreds of other women around Australia who felt the same,” Brajkovich said.

With the impact to her beloved — and fashionable — sport so immediate Brajkovich decided to take things into her own hands, moving fashions off the field and online.

“I wanted to find a way to keep the joy of these events continuing, even in isolation,” she said.

“COVID-19 has already had a huge impact on associated fashion and beauty businesses ... I also know hair and make-up artists who have had their entire month of bookings cancelled in one week. This is extremely sad as we have so much local talent.”

The new virtual competition is taking a leaf from the books of bigger FOTF events like Myer and Harrolds Fashion Chute, who have used photo competitions in the past to screen applicants.

“By taking the competition to a virtual platform we can follow health precautions and still see everyone's amazing outfits and keep businesses running,” she said.

Brajkovich managed to pull together the national competition in just a week, with impressive prizes, valued at more than $2000 dollars, including vouchers from Anita Marshall Milinery, Get Racy and The Style Doctor.

The virtual competition launched yesterday and will see four weeks of heats to replace the usual Autumn Fashions On The Field events around Australia and New Zealand.

Contestants can submit a photo of their outfit from home, with weekly winners going into a grand final to be announced as the Supreme Virtual Winner. See @virtualfotf for more details on how to enter.