Facebook sparks outrage for banning breast cancer survivor ads

Facebook sparks outrage for banning breast cancer survivor ads

Facebook has come under fire from outraged breast cancer awareness groups after it banned online advertisements that featured topless survivors, claiming they violated the platform’s nudity policy.

The Breast Cancer Network of Australia (BCNA), in partnership with Bakers Delight, launched its annual Pink Bun Campaign yesterday to raise awareness and money for charity.

The move by the social media giant has been described by the BCNA as “nonsensical”, particularly after the platform allowed the live stream of the deadly Christchurch mosque terror attacks in which 51 people were killed.

The breast cancer campaign includes photograph advertisements of 10 topless breast cancer survivors holding cupcakes to their chests in order to “raise vital funds to continue our work supporting all Australians affected by breast cancer”.

Facebook, however, removed some of the advertisements from the social media platform because the images violated a policy it has for user content.

“We certainly understand that the ads are promoting awareness for breast cancer, however the images associated with the ad are in violation of our policies for partial nudity,” an email sent to the BCNA from a Facebook employee said.

“We will uphold the disable here until the ads can be modified for compliance.”

Facebook was heavily criticised over the live stream of the Christchurch terror attacks. That live stream was only removed in March after the New Zealand Police contacted the platform directly to alert them to the 17-minute video being shared to millions of people.

Since then, Facebook has claimed to have removed more than 1.5 million video copies of the stream.

© Nine Digital Pty Ltd 2019