Coles' five rare Stikeez revealed, including a $100 gold avocado
Brace yourselves, parents. Coles has revealed the five “rare” pieces in its Stikeez collection.
The plastic figurines, which will be given away in the supermarkets from today, will include five hard to find toys, which are set to be the most sought after by children.
Alongside the 24 “regular” Stikeez, based around foods, there will also be five “special effects” toys.
They will include a glittery Connor Corn, a glow-in-the-dark Chip Cheese, a bronze Ella Egg, a silver Buster Burger and a very rare gold avocado.
Each of the 100 avocado pieces in circulation is worth a $100 Coles gift card and those who track them down will also go into a draw to win a Smeg fridge, which retails for about $2000.
The Stikeez are being marketed as a healthy eating program which encourages children to align the toys with the food groups they have tried.
Addressing the backlash from environmentalists over the supermarket giveaways, Coles insists this year’s toys are recyclable and will be used to create shoes, gym mats and carpet underlays.
“Customers can now return unwanted Stikeez back to Coles supermarkets to be recycled. They’re also wrapped in responsibly sourced paper that’s fully recyclable in kerbside recycling bins at home,” Coles chief marketing officer Lisa Ronson said.
Last year, the rarest Stikeez toy was a gold Billie Banana, which became so collectable, some fans were willing to pay thousands for them on internet auction sites.
One of the collectibles reportedly attracted a bid of $20,100.
Stikeez follows Coles’ phenominally popular Little Shop collection, which involved miniature versions of branded foods, and Woolworths’ Ooshies - Lion King-themed pencil toppers which also sold for a small fortune online.