Business

Chic boutique brings fashion dreams to life

Chic boutique brings fashion dreams to life

FROM real estate, to stay-at-home mum to small business owner, Doreen Sharma wants to inspire other women to chase their dreams.

About 12 years ago, Mrs Sharma immigrated to Australia from Fiji, where she was running a coffee shop, with her husband and “a suitcase full of clothes, dreams and ambitious”.

While she then spent many years working in residential and commercial real estate, she had always wanted to open a clothing boutique.

“Fashion has always been a big part of my life,” the Tapping resident said.

“My mother used to be a dressmaker so we always had that interest that grew within us and then my sister opened a boutique in Maylands.

“I always wanted to own my own boutique but just didn’t know when the right time was.”

That time came late last year when Mrs Sharma’s son was becoming more independent and she was able to place him in Montessori Early Learning to give her more time to set up the Manhattan Chic Boutique in Joondalup.

Manhattan Chic recently opened in Joondalup. Pictures: Sammi Rose

“It has been quite a challenging journey for me and a lot of research and work was involved,” she said.

“Sourcing the right suppliers was one of the most difficult processes as I had to be careful with things like quality, pricing, taxes and duty.”

Mrs Sharma said she soon settled on brands from Australia, London and the US , selling all for under $150.

“I absolutely love these brands as they offer such a wide range of collections for all seasons and suiting any age or body type,” she said.

“I feel we usually pay too much for a decent dress, so when I was planning to open the boutique my main goal was to have great quality dresses for all occasions including work, cocktail, party and formal for under $150.”

Mrs Sharma said she felt “absolutely blessed” to be able to run her own business.

Doreen Sharma ensures all items are under $150. Pictures: Sammi Rose

“It gives me a lot of flexibility in all aspects of life,” she said.

“I can pick up and drop off our son and work on my time, and I get to handpick and buy stocks which gives me a great satisfaction.

“I’m also a member of the Joondalup Business Association which is the next exciting step to grow this new venture.”

Mrs Sharma said this year she would also look to achieve her “lifetime dream” of creating her own label called Manhattan Chic, which she hopes to release before she turns 40 in December.

Manhattan Chic Boutique is located at 71a Regents Park Drive, Joondalup.